Alibi Bourbon | Sean IzzardAlibi Bourbon | Sean IzzardAlibi Bourbon | Sean IzzardAlibi Bourbon | Sean IzzardAlibi Bourbon | Sean IzzardAlibi Bourbon | Sean Izzard
CASE STUDY < PREVIOUS  NEXT >

Alibi Bourbon


PHOTOGRAPHER – Sean Izzard
AGENCY – JayGrey
CLIENT – Alibi Bourbon
STYLIST - Jo Ayling


The aim of this campaign was to capture the essence of the ‘people of Walmart;’ seriously tough individuals who like 'seriously hard liquor'.

 

Jo was given more of a free reign with this one and sourced the wardrobe from op shops and charity bins in order to find those really obscure well worn and broken down pieces that would be believably donned by these characters.

 

Shot on location after hours, the stark tungsten lights of this small supermarket add to the grittiness of these already hard-edged and controversial campaign images.