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Appliances Online


DIRECTOR – Jeff Low
AGENCY – VCCP
CLIENT – Appliances Online
HAIR & MAKEUP - Margo Regan
STYLIST – Janai Anselmi


Appliances Online has launched its first TV advertising campaign as the brand looks to expand its recognition.

 

The new campaign has been created by VCCP Australia and is narrated by a fish caught by a man called Darren. When his fridge breaks down, Darren shows how quick and easy it is to get a replacement from the online store; delivered and installed by 'The Legend,' offering 'Legendary Service'

 

Being your every day bloke, Darren's wardrobe had to reflect this, with a fishing twist of course. Our Legend's uniform was finished off with a name badge highlighting so! The actor playing 'The Legend' had short hair so Margo used a hand-knotted wig with lace front to create this characters flowing mane. Because he is now being used for all Appliances Online media - stills, social marketing, radio interviews, and web content; Margo has since had another wig made to match the the one that was hired for the TVC.

 
 

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