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Banlice


PHOTOGRAPHER – Sean Izzard
AGENCY – JWT
CLIENT – Johnson & Johnson
STYLIST – Janai Anselmi


Sean Izzard shot this eye-catching ad for Banlice illustrating how easy kids catch lice through head-to-head contact in social environments.

 

To get this across most effectively the creatives at JWT dreamt up a classroom scenario in which kids hair is intricately and inventively intertwined in a cable car and bridge-like fashion, creating a platform for little critters to spread from head to head.

 

We sourced vintage school furniture from Sydney specialists and authentic school library shelves, stacked with dozens of books that we covered in white paper.

 

Hair maestro Dale Deporte was commissioned to create all the basic hair shapes and the chair lift and bridge elements were finalised in post by Cream

 

 

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