Bulleit Bourbon | Matt HoyleBulleit Bourbon | Matt Hoyle

Bulleit Bourbon

AGENCY – Leo Burnett
CLIENT – Bulleit Bourbon
HAIR & MAKE UP - Margo Regan
STYLIST – Janai Anselmi

Matt Hoyle captures an intense mood and evocative tone in this Bulleit Bourbon campaign commissioned by the creatives at Leo Burnett.


We had a good rummage through second hand stores, specialist costume shops and props houses for authentic aged wardrobe pieces and props, to ensure there was an eclectic mix of vintage goodies to work with. All manner of objects were included, from cowhide vests and gun holsters to antique furniture and aged wine barrels. The parchment paper was made so by staining with coffee, burning and sponging diluted inks onto specialty papers.


Margo spent the day on set gluing facial hair, cementing wigs, shaping moustaches and dirtying up the Cowboys and Indians to give them that authentic western look. She applied dirtying down SFX and hair extension techniques acquired from rookie days on the set of Xena the Warrior Princess.