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Canberra Centre


PHOTOGRAPHER – Geoff Boccalatte
AGENCY – Plump & Spry
CLIENT - Canberra Centre

STYLIST – Jo Ayling


Jo teamed with Plump and Spry to compile a handful of seasonal fashion magazines for 2IC centres.

 

A challenging brief with short lead times, very specific trend outlines and 50+ retailers to equally represent within three centres across three states. This required many a spreadsheet and daily communication with PR agencies, retailer marketing departments and stores to ensure we had enough accessible product.

 

These still life components came together after a lengthy studio edit, the result being five streamline group shots of accessories spanning five decades of trends.