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Fitness First


PHOTOGRAPHER – Billy Plummer
AGENCY – VCCP
CLIENT – Fitness First
STYLIST – Jo Ayling


Following on from the Fitness First rebranding ‘How did I Get Here’ campaign in Australia, the team at VCCP were asked to work on the UK’s new campaign aiming to inspire new memberships, by showing Fitness First members in a state of post workout euphoria.

 

This Fitness First ad was shot in the swanky platinum Fitness First gym in Dee Why. Jo styled fit bods who were worked out before every shot by a trainer for authentic ‘post workout’ sweats.

 

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