ikea-michael-corridore-01
 
 
 
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Ikea


PHOTOGRAPHER – Michael Corridore
AGENCY – The Monkey's
CLIENT – Ikea
STYLIST – Jo Ayling


This very meticulous ‘Find a Place for Everything’ Ikea campaign was shot entirely through camera, kittens included.

 

We used Ikea bamboo trays predominantly but had x8 extended trays made to fit specifications for both the landscape and portrait executions. The letters were also all model-made and beautifully finished.

 

The layouts were all designed prior but Jo had creative freedom in deciding what she used in each tray, and sourced a balance of Ikea product, food items and kooky props such as quail eggs, a vintage camera, dominoes and of course, fluffy white kittens.

 

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