DIRECTOR – Alex Roberts
AGENCY – Havas Worldwide
COSTUME – Jo Ayling

Jo took on this risqué online ad for with director Alex Roberts, who’s three laugh-out-loud stories celebrate the ‘live last minute’ philosophy of and the impulsive and sometimes necessary need to book and go away on a whim.


Jo jumped at the opportunity to make a kinky horse costume for a middle-aged man heading off for a weekend away with his dominatrix equestrian freak of a wife. And dress a ‘fabulous’ guy in full drag for a Mardi Gras float performance.


The ‘Woooooh!’ wings were custom made using an original design that was digitally printed onto a semi sheer fabric. The fabric was hand stitched onto a unique fishing rod frame ideal for its flex lightweight characteristics.


The horse costume was also a challenge! Many an afternoon spent in saddleries and equestrian centres looking for the perfect shape and colour saddle, best suited for a man’s back… a mean feat in itself! Add to that, mouth bits, bridles and reigns all of which needed to be modified for human wear. The headpiece was also custom made and Jo fashioned the tail from real wig hair, thick wire and a belt!