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PHOTOGRAPHER – Simon Harsent
AGENCY – Droga 5
CLIENT – Legacy
STYLIST – Jo Ayling

Jo worked with Simon Harsent on this campaign for Legacy Australia, to promote it's badge sales for fund-raising and awareness.


This year Legacy went a step further and incorporated an MP3 Player into each badge, pre-programmed to play songs by Australian music artists.


Wardrobe had to be street-wear, everyday casual, reflective of a younger generation. This increased the impact and message created by the shadows in the background of our youngsters representing the memory of deceased veterans. Lest we forget.