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Masterfoods Easter


PHOTOGRAPHER – Sean Izzard
AGENCY – Clemenger BBDO
CLIENT – Masterfoods
STYLIST – Jo Ayling

Jo accompanied Sean and the Pool team to a grand house in Pymble to capture a couple of memorable moments associated with festive times of the year. The aim was to capture the Aussie spirit of Christmas and Easter holiday seasons.

 

This execution warmly displays a grandmother and granddaughter sharing a moment whilst baking and glazing hot crossed buns. Let’s be honest… We all love to lick the bowl!

 

It was important to keep all elements of propping and wardrobe as realistic as possible without contrasting too much with the scene we were setting. The kitchen was stripped and subtly re-dressed with homely décor and a few quirky, Easter related props and wardrobe best suited to bring out elements of each characters personality, whilst not distracting from the message.

 

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