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Mavi

PHOTOGRAPHER – Ben Watts
AGENCY – Loud
CLIENT – Mavi
STYLIST – Janai Anselmi

The creatives at Loud came up with this concept for Mavi’s AW 2016 campaign and look book shoot. Using people out in everyday environments, looking glamorous in their Mavi jeans despite the mundanity of tasks such as doing the laundry, walking dog in rain, opening a jar of pickles and building Ikea furniture.