White Rabbit

PHOTOGRAPHER – Michael Corridore
CLIENT – White Rabbit
STYLIST – Jo Ayling

Jo was really excited to work on this project with Kirsty Gavin at Host and Michael Corridore, inspired by Alice in Wonderland and all the magical fantasy that’s comes with Lewis Carrol’s kooky novel.


Kirsty based her creative on a personal still life shoot Jo and Michael had undertaken using suspension, and tonal candy inspired props.


There were four executions shot over two days, each shot representing a different variety of White Rabbit beer. Suspended props represented characteristics and ingredients from each beer... with a Wonderland twist.


Props included a white rabbit, (of course) playing cards, top hat, hops, barley, chess pieces and a trumpet. Every balancing act was achieved through camera.


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